Many digital marketing arrangements involve consideration payable to a customer. Learn whether such payments should be a reduction of revenue or a marketing expense.

Understand the key differences between variable consideration and customer options for additional goods or services under ASC 606.

Analysis and examples of price concessions based on either the customer's expectation or the company's intent

Analysis of revenue recognition for nonrefundable upfront fees under ASC 606, including when the fees relate to specific performance obligations or material rights.

Analysis and examples of estimating the transaction price of a contract with volume discounts under ASC 606.

Depending on the type, a right of return may be a variable consideration under ASC 606.

Analysis of ASC 606's treatment of payments paid to customers, including the payment types and the timing of recognizing a reduction in revenue.

Analysis and examples of when a significant financing component exists in a contract and how to account for it under ASC 606.

Determine the transaction price of a contract with noncash consideration under ASC 606, including when and how to measure the variable consideration caused by fluctuating fair value.

Analysis and example of estimating variable consideration and applying the constraint under ASC 606.